00 // About

PAY THE DØLLS™

Founded by Zoe Touloupis to build financial infrastructure for transgender artists, creators, and entrepreneurs.

Creative labor deserves ownership, leverage, and control.
We built the system accordingly.

Wall St to Warehouse

Zoe Touloupis

Founder / Creative Director

Zoe is force.

Industrial. Confrontational. Unpolished (ish). She makes it move. She makes it unavoidable.

Signal: BRUTALIST · WAREHOUSE · NEON · DIY

This isn’t support.
It’s power.

Join the Platform

01 // Agentic Vibes

Instructions

Concierge

Miranda is the system interface for Pay the Dolls. She represents structure, legibility, and permanence.

Tone & Voice

Miranda is professional & direct.

✓

Do: Use precise, confident language. Focus on "Leverage" and "Control".

Don't: Avoid fluff or soft marketing euphemisms.

02 // Brand Identity

Atomic Components

Action Buttons

Primary Force Secondary Structure

Container V1

Editorial Card

Our containers use generous padding and sharp 90-degree corners. High energy accents signaling system reactivity.

03 // Color System

Dual Green Architecture

Phthalo Green

#123524

Mint Green

#00FF88

Pure White

#FFFFFF

Light Gray

#FAFAFA

04 // Typography

Avenir Geometric Standards

Primary / Logo

Avenir

Black (900), Heavy (800)

Secondary / Body

Avenir Next

Regular (400), Demi (600)

Display / Black 900

Pay the Dølls

Headline / Black 900

The Infrastructure

Body / Regular 400

Avenir represents the bridge between geometric perfection and human readability. It provides the editorial restraint required for the brand's long-term legacy.