Brand Partnerships & Licensing

We partner with brands that want to operate inside culture — not extract from it.

This includes:

  • Co-branded campaigns under the PAY THE DOLLS™ mark
  • Licensed use of DOLL identifiers (where applicable)
  • Strategic partnerships aligned with redistribution standards

If you want credibility, it comes with accountability.

HOW WE WORK
  • Formal partnership proposals only
  • Minimum 6-month engagement
  • Revenue share + licensing fees
  • Joint creative approval on all outputs

No one-off logos. No borrowed credibility.

WHO THIS IS FOR
  • Brands that redistribute — not extract
  • Companies with real budgets and real timelines
  • Partners who want to co-build, not just co-sign

If you just want the badge — this isn't for you.

Marketing, Advertising & Campaign Strategy

We design campaigns that convert cultural relevance into revenue — without flattening the people who create it.

Capabilities include:

  • Campaign ideation & creative direction
  • Cultural positioning & narrative development
  • Launch strategy, drops, and moment-based activations
  • Distribution strategy across platforms

We work selectively. Not everything should be loud.

HOW WE WORK
  • Project-based or retainer
  • Full creative ownership or collaborative direction
  • Strategy before production — always
  • No spec work. No pitches without budget.

We don't audition. We execute.

WHO THIS IS FOR
  • Brands launching into queer/trans markets
  • Studios needing narrative, not just assets
  • Teams with internal approval blockers who need outside clarity

If you need a billboard, find an agency. If you need a cultural strategy — we're here.

Talent, Creator & Doll-Led Activations

We connect brands with dolls, artists, and creators as partners — not props.

This includes:

  • Creator-led campaigns
  • Paid brand partnerships & activations
  • Fair compensation structures
  • Long-term collaborations instead of one-off usage

If it doesn't pay the dolls, it doesn't run.

HOW WE WORK
  • Creator-first deal structures
  • Full compensation transparency
  • Usage rights clearly scoped
  • Long-term partnerships over one-off posts

We don't sell faces. We build relationships.

WHO THIS IS FOR
  • Brands who pay fairly — not performatively
  • Campaigns needing real people, not castings
  • Companies building creator programs, not just campaigns

If you're looking for "UGC" on a budget — keep scrolling.

Consulting & Advisory

For brands, studios, and platforms building inside culture — or trying not to embarrass themselves while doing it.

Advisory may include:

  • Cultural strategy & brand alignment
  • Community-first monetization models
  • Licensing & partnership architecture
  • Internal review before public launches

Quiet help. Serious impact.

HOW WE WORK
  • Retained advisory or one-time consulting
  • Confidential review & cultural audit
  • Direct access, no layers
  • Off-the-record is an option

We don't publicize who we advise. That's the point.

WHO THIS IS FOR
  • Brands launching sensitive campaigns
  • Executives needing a cultural second opinion
  • Teams who know what not to do — but need to know what to do

If you're looking for a press release partner — we're not it.

The Licensing Layer

Some partnerships include licensed use of PAY THE DOLLS™ marks or participation in future certification frameworks.

Licensed partnerships:

  • Are subject to quality control
  • May include revenue participation
  • Direct a portion of proceeds toward redistribution via VERSE CAPITAL™

This is not charity. It's infrastructure.

HOW WE WORK
  • Formal licensing agreements only
  • Revenue participation tied to redistribution
  • Ongoing quality & alignment review
  • Revocable if standards aren't met

This isn't a sticker. It's a commitment.

WHO THIS IS FOR
  • Partners building with redistribution baked in
  • Brands who want accountability, not optics
  • Organizations ready for real standards, not guidelines

If you want the mark without the mission — it's a no.

INTAKE