Marketplace strategy
Take-rate design, fee structuring, listing tiers. Built from running a live marketplace, not theory.
PAY THE DØLLS®
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Strategy, campaigns, design, and nightlife bookings. All from TAYLØR & ZØE, the two people running PAY THE DØLLS. No agency markup, no deck. Tell us what you're building and we'll tell you if we can help.
START AN INQUIRY →Strategy and ops help from TAYLØR & ZØE, the two people who built PAY THE DØLLS. For brands and operators who want a real playbook, not a deck.
Take-rate design, fee structuring, listing tiers. Built from running a live marketplace, not theory.
Going from zero to a working storefront, fast. The exact sequence we use to onboard new houses.
A clear-eyed read on what's slowing your operation down, and what to fix first.
Campaigns, content, and community. The same playbook we run for our own houses, available for yours.
Launch sequencing, drop calendars, hype-to-conversion. Built on what actually moves product on PTD.
Editorial, product photography direction, and copy that sounds like a person, not a brand deck.
Growing an audience that actually buys. Not just follows.
Product and brand design, from the team that built PAY THE DØLLS' own V6 design system.
Full brand-to-storefront builds. The same system running PAY THE DØLLS itself.
Design tokens, type, color, voice. A real brand kit, not a moodboard.
UX for commerce, checkout, and account flows that actually convert.
New York based. Promoters, organizers, venues, collectives. Bring us in to run any role in nightlife. DJ, promoter, host, consultant, community liaison. Whatever is consequential to the party. We come as a pair, and we work the queer scene because it is ours.
Sound and spectacle in one booking. Decks that read the room and refuse to let it sit down, paired with gogo energy up on the box. The set and the show, working the floor together.
We fill the room. Real reach into the queer scene that actually shows up. Not a list that ghosts. Flyers, posts, word of mouth that moves.
The face at the door and the energy on the floor. Hosting, MC, door, crowd work. We set the tone and keep it lit all night.
Concept, lineup, run-of-show, safety, vibe. We have built nights. We will build yours. Bring a venue and a date, leave with a plan.
The bridge to the people. Trans and queer community trust, outreach, and partnerships that make a night feel like it belongs to someone.
Production, programming, a fill-in at the last minute. If it is consequential to the party, the two of us can probably cover it. Ask.