// THE COMPANY · NEW YORK · EST. 2026

ABOUT & MISSION

Founder bios, mission, trademarks, roadmap, and more.

§ 01 · THE FOUNDERS

Who's building this??

Zoe Touloupis · ZØ

Co-Founder & Creative Director of PAY THE DØLLS

Creative Director of STuDiØ ZØ & CRÜZØR

Zoe (also stylized as ZØ) is a trans multidisciplinary artist, DJ, music producer, painter, fashion designer, creative technologist, and AI architect based in New York City. ZØ treats each medium as part of one integrated ecosystem, not a separate career. In her professional life she is an AI Solutions & Transformation Specialist at MSCI, a Fortune 500 financial-services data company, where she helps client coverage teams adopt & integrate AI.

Website →Instagram →Spotify →SoundCloud →

Taylor Turner · TechnoAngelTay

Co-Founder & Managing Director of PAY THE DØLLS

Founder of KŌR COLLECTIV

Former Marine sergeant turned product leader. Taylor works in product management at Capital One, bringing experience across finance, data, engineering, and operations. She is the creative and operational force behind KŌR CURATED, the vintage resale arm of KŌR COLLECTIV, where she sources, grades, and prices every piece by hand. The clothes are how we arm the models; Taylor decides what makes the cut. Disciplined eye. Sharp instincts. cold. hard. KŌR.

Instagram →

§ 02 · THE FOUNDER'S LETTER

The origin story.

A letter from ZØ, co-founder

It is hard being a creative genius. I hate being so talented. Combined with my ADHD brain, every time I explore a new interest or skill, I end up being really good at it. Whether it's painting, DJing, designing clothes, photo / video editing, web dev, or more -- I can naturally pick anything up. I wanted one place, one landing place, one checkout to manage all my projects.

That's the honest beginning, I just wanted one centralized place.

But here's what i kept running into, and here's what i actually believe: the queer community needs real infrastructure.

Here's my thesis: In the age of AI, the moat around software is basically zero. Knowledge is free. Anything can be built. Systems of real scale can be stood up now, Which means, for the first time, a community that was never handed infrastructure can build its own.

XØ ZØ

CO-FOUNDER · PAY THE DØLLS®

READ THE FULL LETTER →

§ 03 · THE MISSION

Real infrastructure for the queer community.

PAY THE DØLLS is a queer marketplace for artists, brands, creatives, divas, and more to buy, sell, list, and promote their work. Keeping the money in our community, supporting other artists, and building it out.

Hire dolls.

We pay trans DØLLs to build this platform, at real rates for real work. The goal is full-time jobs, not exposure.

Fund artists.

Grants to trans artists, brands and creatives, paid out of the account rather than out of a fundraiser. Direct capital, no middleman taking a cut on the way through.

Back the orgs.

We back trans nonprofits and organizations already doing the work. None are signed yet, and when one is it goes on the page with the number attached.

§ 04 · THE MARK

Federally registered.

PAY THE DØLLS® is a federally registered mark on the USPTO Principal Register. Brands who actually want to support the community can license it. When you see the mark, the money from that product is flowing into Vers Capital and out to trans artists, divas, and creators.

The mark means the money moves right.

Registration: No. 8,365,768 · Principal Register
Classes: IC 025 apparel · IC 035 retail & marketplace services
Owner: Studio Zo LLC · New York, NY
Registered: Jul. 28, 2026 · ser. 99-587,514 filed Jan 10, 2026

Public record. Verify at tsdr.uspto.gov, search PAY THE DØLLS.

USPTO certificate of registration for PAY THE DØLLS, Reg. No. 8,365,768

LICENSING →

§ 05 · THE MODEL

How this works.

We support and platform brands to sell merch, services, and other means of support. We want to build an online platform and infrastructure for the queer community.

Sell.

Brands, designers, artists and allies list on the platform and sell to the whole community. You keep your own identity, your own look, and your own customers. The co-listing fee is 6%.

SELL WITH US →

Shops and services.

Merch, footwear, art, vintage and accessories across every house. Plus services: creative work, page building, and the things a platform can offer that a store cannot.

SHOP THE BRANDS →

Contribute.

Join the CLUB at $5 a month and back the build directly. Free shipping on every order, every house, for as long as you are a member.

JOIN PTD CLUB →

The account.

Everything routes into Vers Capital, our internal savings account. That is where the money the platform makes actually goes, and what it goes out to do.

VERS CAPITAL →

SEE THE FULL ROADMAP & VISION →

§ 06 · WHERE THE MONEY GOES

Vers Capital.

Our internal savings account, funded by CLUB dues. Not a holding company, not a fund, not yet. One day we hope it is a real capital fund. Right now it is a savings account, and we are good with that, because it is the truth. Here is what it does.

50%

PAY

We pay other DØLLs for real work on this platform.

VIEW OPEN CONTRACTS →

30%

FUND

We give grants to trans artists, brands and creatives.

APPLY FOR FUNDING →

20%

SUPPORT

We back organizations already doing this work.

PROPOSE A PARTNERSHIP →

INSIDE VERS CAPITAL →JOIN PTD CLUB · $5/MO →

§ 07 · TIMELINE & ROADMAP

Where we came from. Where it goes.

2024

STuDiØ ZØ launches.The aesthetic foundation. Editorial-driven product, the graphic system, and the Ø that becomes the group's visual signature.

Q1 · 2026

USPTO filings begin.PAY THE DØLLS® filed in Class 25 (apparel) and Class 35 (retail and marketplace services).

Q2 · 2026

DESERT ETHOS joins.The first partner brand. Bone palette, sun-faded canvas. First partner sell-through hits 60% in two weeks.

Q3 · 2026

The mark registers.Reg. No. 8,365,768 issues on the Principal Register, IC 025 and IC 035, owned by Studio Zo LLC. Licensing opens.

Q3 · 2026

CRÜZØR and the PTD CLUB.The PRAVAHA platform boot drops. Membership goes live at $5 a month.

YOU ARE HERE

PHASE 02 · NEXT

Artist pages and sites.We build your artist page or website out with you. Then we hand you the keys. Self-hosted, self-managed, yours. Early applications open now.

PHASE 03

Become a diva.A page of your own. Hosts, artists, DØLLs. The marketplace ships first; diva pages come after.

PHASE 04

Fund the community.A GoFundMe alternative, built for us. Fundraise for yourself or for someone else. The money stays in the community.

PHASE 05

Tickets and events.Queer parties, artists, and events. Ticketed without handing the cut to a platform that doesn't know we exist.

THE FULL ROADMAP →

§ 08 · THE DOORS ARE OPEN

Three ways in.

Join.

One coffee a month. $5 goes into Vers Capital. Hires dolls, funds grants, backs the community. That's the whole pipe.

JOIN FOR $5 →

Shop.

Real products, real checkout. Every purchase keeps the money in the community.

SHOP →

Sell.

Brands, designers, artists, allies. If you make cool shit and you want in, list on the platform. The doors are open.

SELL WITH US →

next question?

PAY THE DØLLS®

// THE COMPANY · NEW YORK · EST. 2026

ABOUT & MISSION

Founder bios, mission, trademarks, roadmap, and more.

§ 01 · THE FOUNDERS

Who's building this??

Zoe Touloupis · ZØ

Co-Founder & Creative Director of PAY THE DØLLS

Creative Director of STuDiØ ZØ & CRÜZØR

Website →Instagram →Spotify →SoundCloud →

Taylor Turner · TechnoAngelTay

Co-Founder & Managing Director of PAY THE DØLLS

Founder of KŌR COLLECTIV

Instagram →

§ 02 · THE FOUNDER'S LETTER

The origin story.

A letter from ZØ, co-founder

That's the honest beginning, I just wanted one centralized place.

But here's what i kept running into, and here's what i actually believe: the queer community needs real infrastructure.

XØ ZØ

CO-FOUNDER · PAY THE DØLLS®

READ THE FULL LETTER →

§ 03 · THE MISSION

Real infrastructure for the queer community.

Hire dolls.

We pay trans DØLLs to build this platform, at real rates for real work. The goal is full-time jobs, not exposure.

Fund artists.

Grants to trans artists, brands and creatives, paid out of the account rather than out of a fundraiser. Direct capital, no middleman taking a cut on the way through.

Back the orgs.

We back trans nonprofits and organizations already doing the work. None are signed yet, and when one is it goes on the page with the number attached.

§ 04 · THE MARK

Federally registered.

The mark means the money moves right.

Registration: No. 8,365,768 · Principal Register
Classes: IC 025 apparel · IC 035 retail & marketplace services
Owner: Studio Zo LLC · New York, NY
Registered: Jul. 28, 2026 · ser. 99-587,514 filed Jan 10, 2026

Public record. Verify at tsdr.uspto.gov, search PAY THE DØLLS.

LICENSING →

§ 05 · THE MODEL

How this works.

We support and platform brands to sell merch, services, and other means of support. We want to build an online platform and infrastructure for the queer community.

Sell.

Brands, designers, artists and allies list on the platform and sell to the whole community. You keep your own identity, your own look, and your own customers. The co-listing fee is 6%.

SELL WITH US →

Shops and services.

Merch, footwear, art, vintage and accessories across every house. Plus services: creative work, page building, and the things a platform can offer that a store cannot.

SHOP THE BRANDS →

Contribute.

Join the CLUB at $5 a month and back the build directly. Free shipping on every order, every house, for as long as you are a member.

JOIN PTD CLUB →

The account.

Everything routes into Vers Capital, our internal savings account. That is where the money the platform makes actually goes, and what it goes out to do.

VERS CAPITAL →

SEE THE FULL ROADMAP & VISION →

§ 06 · WHERE THE MONEY GOES

Vers Capital.

50%

PAY

We pay other DØLLs for real work on this platform.

VIEW OPEN CONTRACTS →

30%

FUND

We give grants to trans artists, brands and creatives.

APPLY FOR FUNDING →

20%

SUPPORT

We back organizations already doing this work.

PROPOSE A PARTNERSHIP →

INSIDE VERS CAPITAL →JOIN PTD CLUB · $5/MO →

§ 07 · TIMELINE & ROADMAP

Where we came from. Where it goes.

2024

STuDiØ ZØ launches.The aesthetic foundation. Editorial-driven product, the graphic system, and the Ø that becomes the group's visual signature.

Q1 · 2026

USPTO filings begin.PAY THE DØLLS® filed in Class 25 (apparel) and Class 35 (retail and marketplace services).

Q2 · 2026

DESERT ETHOS joins.The first partner brand. Bone palette, sun-faded canvas. First partner sell-through hits 60% in two weeks.

Q3 · 2026

The mark registers.Reg. No. 8,365,768 issues on the Principal Register, IC 025 and IC 035, owned by Studio Zo LLC. Licensing opens.

Q3 · 2026

CRÜZØR and the PTD CLUB.The PRAVAHA platform boot drops. Membership goes live at $5 a month.

YOU ARE HERE

PHASE 02 · NEXT

Artist pages and sites.We build your artist page or website out with you. Then we hand you the keys. Self-hosted, self-managed, yours. Early applications open now.

PHASE 03

Become a diva.A page of your own. Hosts, artists, DØLLs. The marketplace ships first; diva pages come after.

PHASE 04

Fund the community.A GoFundMe alternative, built for us. Fundraise for yourself or for someone else. The money stays in the community.

PHASE 05

Tickets and events.Queer parties, artists, and events. Ticketed without handing the cut to a platform that doesn't know we exist.

THE FULL ROADMAP →

§ 08 · THE DOORS ARE OPEN

Three ways in.

Join.

One coffee a month. $5 goes into Vers Capital. Hires dolls, funds grants, backs the community. That's the whole pipe.

JOIN FOR $5 →

Shop.

Real products, real checkout. Every purchase keeps the money in the community.

SHOP →

Sell.

Brands, designers, artists, allies. If you make cool shit and you want in, list on the platform. The doors are open.

SELL WITH US →

next question?