Pay first.
The creator is paid before PTD makes a dollar. The platform earns by helping people earn — not by extracting from them.
PAY THE DØLLS™
LOADING
// THE COMPANY · NEW YORK · EST. 2026
About PTD.
PAY THE DØLLS is a queer marketplace & creative system — one place where you can support other dolls, queer artists, and allies in our community. Open to the right creators & souls who believe in the mission and vision.
§ 02 · THE FOUNDERS
Who's building this.
Zoe Touloupis · ZØ
Co-Founder, Creative Director
Zoe (also stylized as ZØ) is a trans multidisciplinary artist, DJ, music producer, painter, fashion designer, creative technologist, and AI architect based in New York City. She operates through her studio entity STuDiØ ZØ — a single-member creative practice spanning six disciplines: DJing, music production, painting, fashion design, creative technology, and AI architecture. ZØ treats each medium as part of one integrated ecosystem, not a separate career. In her professional life she is an AI Solutions & Transformation Specialist at MSCI, a Fortune 500 financial-services data company, where she helps client coverage teams adopt generative AI and intelligent tools to work smarter, faster, and with greater impact.
Taylor Turner · TechnoAngelTay
Co-Founder, CFO · Creative, KŌR CURATED
Former Marine sergeant turned product leader. Taylor works in product management at Capital One, bringing experience across finance, data, engineering, and operations. She is the creative and operational force behind KŌR CURATED — the vintage resale arm of KŌR COLLECTIV — where she sources, grades, and prices every piece by hand. The clothes are how we arm the models; Taylor decides what makes the cut. Disciplined eye. Sharp instincts. cold. hard. KŌR.
§ 03 · THE THESIS
Why we built it.
“The most important way to empower, uplift, and protect our community is by building real infrastructure: markets, software, & systems — for us.”
PAY THE DØLLS is a queer marketplace & creative system for artists, brands, creatives, divas, and more — to buy, sell, list, and promote their work. Real infrastructure for the queer community — keeping the money in our community, supporting other artists, and building it out.
You don't have to be a doll to list products, become a partner brand, or create a page. We want this open to the right creators & souls — who believe in the mission and vision.
Shop confidently knowing everything purchased on this site helps pay the dolls.
§ 04 · THE MISSION
3 things we won't break.
Own the work.
Creators keep their IP, their audience, and their right to leave. PTD is a partner, not a landlord.
Keep it in the family.
The fee funds the build — real infrastructure for the queer community, at a lower rate than the platforms that came before. We don’t take to extract. We take to keep the money in our community and grow the floor.
// THE ENGINE
KEEP IT IN
THE FAMILY.
Every dollar PTD earns goes back into the build — lower fees, better tools, more surface for queer artists to sell on. No outside LPs. No IRR to hit. The only stakeholder is the community it serves.
// ZØ · CO-FOUNDER · NEW YORK · 2026
A note from the founder.
I started PAY THE DØLLS with a simple mission : to pay the dolls.
The most important way to empower, uplift, and protect our community is by building real infrastructure: markets, software, & systems — for us.
I created paythedolls.com as my one-stop e-comm checkout for listing — I needed a place to list my artwork, clothing designs, showcase my talent & artistry. I didn't want to juggle it across all the different apps and places. I wanted one place — one account. In trying to find the balance in supporting the transgender community while also allowing the platform to scale organically and grow.
My vision is to build this out as a queer marketplace & creative system — one place where you can come support other dolls, queer artists, and allies in our community.
We want this open to the right creators & souls — who believe in the mission and vision. So you don't have to be a doll to list products, become a partner brand, create a page etc.
PAY THE DØLLS is a Verse Capital company :: we're building real infrastructure for the queer community and keeping the money in the family. Support the artists, keep it with the dolls, build it out.
So — shop confidently, knowing everything purchased on this site, helps pay the dolls.
— ZØ
CO-FOUNDER · PAY THE DØLLS™
§ 06 · ROADMAP
How we got here.
2024
STuDiØ ZØ launches.
The aesthetic foundation. Editorial-driven product, graphic system, and the Ø character that becomes the group's visual signature.
Q1 · 2026
USPTO filings begin.
PAY THE DØLLS™ filed in Class 25 (apparel) and Class 35 (retail/marketplace services). Class 36 for Verse Capital planned.
Q1 · 2026
PAY launches.
Fundraising platform goes live at 3% flat fee. First campaigns funded directly to dolls without GoFundMe's tipping tax.
Q2 · 2026
DESERT ETHOS joins as the first partner brand.
Bone palette. Sun-faded canvas. Lifestyle/accessory line. First partner sell-through hits 60% in two weeks.
Q3 · 2026
Verse Capital formalizes.
The parent company moves toward formal structure. Sets up future investment instruments under the holding company.
Q3 · 2026
CRÜZØR hard launch + the PTD CLUB.
The PRAVAHA platform boot drops :: $888, members $444. Membership goes live at $8.88/mo. Five houses active.
Q4 · 2026
Next houses announced.
Open call closes for Q4 review. Marketplace keeps growing past the five.