MARKETPLACE/PAY THE DØLLS·STuDiØ ZØ·DESERT ETHOS/PARTNERS →

SHOP / PARTNERS

PARTNER PROGRAM · 6% PLATFORM FEE

LIST YOUR BRAND

you run a queer or ally brand. you want PAY THE DØLLS' audience. we put your products in front of them. you keep your Shopify, your customers, your fulfillment, 94% of every sale we drive. 6% only on what we send you. zero monthly fee.

THE DEAL

HOW THE 6% WORKS

ZERO

monthly fee. zero setup fee. we don't charge a dime until we drive a sale.

94%

of every PTD-attributed sale stays with you. you receive payment direct from your Shopify, like always.

goes to PTD, invoiced monthly via Stripe. only on sales tagged ?ref=ptd-{your-handle}. other channels (instagram, google, direct) are yours — we don't see them, we don't bill on them.

100%

of PTD's net flows to Verse Capital — our grant fund for trans creators. your fee compounds the cycle.

INTEGRATION TIERS

PICK YOUR DEPTH

three ways to show up on PTD, ordered by how much PTD-native we make your brand feel. same 6% fee on PTD-attributed sales for all three.

TIER 1

DIRECTORY + CLICK-OUT

setup time: ~30 minutes (your side)

best for: you want the audience but don't want to touch anything

›We list your products on PTD with PTD-styled cards on /shop/{your-brand}
›BUY button click-outs to YOUR Shopify checkout — your buyer never leaves your familiar flow
›You give us: Storefront API token (read-only) + orders/paid webhook signing secret
›You install: one Shopify webhook (Settings → Notifications → Webhooks) — we provide the code
›Customer experience: browses on PTD aesthetic, clicks BUY, lands on your Shopify store
›Today's example: DESERT ETHOS is running on this tier

TIER 2

HEADLESS HOSTED

setup time: ~1 hour (mostly clicks in your Shopify admin)

best for: you want PTD to be your storefront, you keep commerce

›We render your full storefront in PTD's V6 design — your products, our brand layer
›Browse + variant pick + cart all happens in PTD's UI; checkout step hands off to YOUR Shopify
›Customer sees your domain (shop.{yourbrand}.com or paythedolls.com/shop/{yourbrand}) the whole time
›Shopify still owns: inventory, payments, fulfillment, orders, customer data, refunds
›You give us: same token + webhook as Tier 1; optionally CNAME a subdomain to our Vercel
›Why upgrade from Tier 1: deeper PTD integration, cohesive UX, no obvious 'we left their site' moment

TIER 3

NATIVE PTD SELLER

setup time: hours, ongoing migration

best for: brands ready to leave Shopify entirely

›Your catalog moves OFF Shopify and INTO PTD's commerce engine (Medusa + Stripe Connect)
›PTD owns checkout, payments, ledger; you fulfill from a PTD dashboard
›Higher commitment but zero Shopify dependency
›Future option — not the default recommendation for partner brands

ONBOARDING

4 STEPS · YOUR SIDE

identical for Tier 1 and Tier 2. assumes you're on Shopify (any plan).

SEND US YOUR BRAND INFO

store URL, brand name as you want it displayed, 2-3 sentence bio, logo (PNG/SVG), optional hero banner. ~5 minutes.

INSTALL SHOPIFY'S HEADLESS APP

In your Shopify admin → Apps → search 'Headless' (by Shopify) → Install → Create storefront → Storefront API → copy Public access token. Send us the token via 1Password or Signal — never email. ~10 minutes.

INSTALL THE SALE WEBHOOK

Settings → Notifications → Webhooks → Create webhook → Event: 'Order payment', URL we give you, JSON format. Then copy the webhook signing secret and send it our way. ~10 minutes.

WE WIRE + TEST

We add you to PTD with your token + secret. We send you a test product URL. You complete a $1 test order from your phone. We confirm the sale was recorded with a $0.06 fee. You're live.

QUESTIONS

THE OBVIOUS ONES

DO YOU TAKE A CUT OF NON-PTD SALES?

No. Only sales tagged ?ref=ptd-{your-handle} count. Direct, instagram, google, your own newsletter — those are yours. We don't see them.

WHO OWNS THE CUSTOMER?

You do. Customers buy on YOUR Shopify checkout. We never see customer PII. You can market to them however you like.

CAN I LEAVE WHENEVER?

Yes. Email us, we remove your listing within 24 hours. You can keep or uninstall the webhook — either works. No fees owed after the listing comes down.

WHAT IF I REFUND A PTD-DRIVEN SALE?

Today: you tell us, we issue a credit on the next invoice. Future: automated via Shopify refund webhook. Either way, you pay zero on returned money.

WHAT TIER IS RIGHT FOR ME?

If you've never heard of headless commerce, start at Tier 1. If you want PTD to BE your storefront for buyers we drive, Tier 2. If you're considering leaving Shopify, talk to us about Tier 3.

DO I NEED SHOPIFY PLUS?

No. Tier 1 and Tier 2 work on every Shopify plan including Basic. Plus is only relevant if you want full custom checkout (not required for either tier).

READY?

EMAIL ZØ

we read every email. subject line: “list my brand on PTD”. include your store URL + which tier interests you. we'll reply same day.

ZO@STUDIOZONYC.COM →

PAY THE DØLLS™

SHOP / PARTNERS

PARTNER PROGRAM · 6% PLATFORM FEE

LIST YOUR BRAND

THE DEAL

HOW THE 6% WORKS

ZERO

monthly fee. zero setup fee. we don't charge a dime until we drive a sale.

94%

of every PTD-attributed sale stays with you. you receive payment direct from your Shopify, like always.

goes to PTD, invoiced monthly via Stripe. only on sales tagged ?ref=ptd-{your-handle}. other channels (instagram, google, direct) are yours — we don't see them, we don't bill on them.

100%

of PTD's net flows to Verse Capital — our grant fund for trans creators. your fee compounds the cycle.

INTEGRATION TIERS

PICK YOUR DEPTH

three ways to show up on PTD, ordered by how much PTD-native we make your brand feel. same 6% fee on PTD-attributed sales for all three.

TIER 1

DIRECTORY + CLICK-OUT

setup time: ~30 minutes (your side)

best for: you want the audience but don't want to touch anything

›We list your products on PTD with PTD-styled cards on /shop/{your-brand}
›BUY button click-outs to YOUR Shopify checkout — your buyer never leaves your familiar flow
›You give us: Storefront API token (read-only) + orders/paid webhook signing secret
›You install: one Shopify webhook (Settings → Notifications → Webhooks) — we provide the code
›Customer experience: browses on PTD aesthetic, clicks BUY, lands on your Shopify store
›Today's example: DESERT ETHOS is running on this tier

TIER 2

HEADLESS HOSTED

setup time: ~1 hour (mostly clicks in your Shopify admin)

best for: you want PTD to be your storefront, you keep commerce

›We render your full storefront in PTD's V6 design — your products, our brand layer
›Browse + variant pick + cart all happens in PTD's UI; checkout step hands off to YOUR Shopify
›Customer sees your domain (shop.{yourbrand}.com or paythedolls.com/shop/{yourbrand}) the whole time
›Shopify still owns: inventory, payments, fulfillment, orders, customer data, refunds
›You give us: same token + webhook as Tier 1; optionally CNAME a subdomain to our Vercel
›Why upgrade from Tier 1: deeper PTD integration, cohesive UX, no obvious 'we left their site' moment

TIER 3

NATIVE PTD SELLER

setup time: hours, ongoing migration

best for: brands ready to leave Shopify entirely

›Your catalog moves OFF Shopify and INTO PTD's commerce engine (Medusa + Stripe Connect)
›PTD owns checkout, payments, ledger; you fulfill from a PTD dashboard
›Higher commitment but zero Shopify dependency
›Future option — not the default recommendation for partner brands

ONBOARDING

4 STEPS · YOUR SIDE

identical for Tier 1 and Tier 2. assumes you're on Shopify (any plan).

SEND US YOUR BRAND INFO

store URL, brand name as you want it displayed, 2-3 sentence bio, logo (PNG/SVG), optional hero banner. ~5 minutes.

INSTALL SHOPIFY'S HEADLESS APP

INSTALL THE SALE WEBHOOK

Settings → Notifications → Webhooks → Create webhook → Event: 'Order payment', URL we give you, JSON format. Then copy the webhook signing secret and send it our way. ~10 minutes.

WE WIRE + TEST

We add you to PTD with your token + secret. We send you a test product URL. You complete a $1 test order from your phone. We confirm the sale was recorded with a $0.06 fee. You're live.

QUESTIONS

THE OBVIOUS ONES

DO YOU TAKE A CUT OF NON-PTD SALES?

No. Only sales tagged ?ref=ptd-{your-handle} count. Direct, instagram, google, your own newsletter — those are yours. We don't see them.

WHO OWNS THE CUSTOMER?

You do. Customers buy on YOUR Shopify checkout. We never see customer PII. You can market to them however you like.

CAN I LEAVE WHENEVER?

Yes. Email us, we remove your listing within 24 hours. You can keep or uninstall the webhook — either works. No fees owed after the listing comes down.

WHAT IF I REFUND A PTD-DRIVEN SALE?

Today: you tell us, we issue a credit on the next invoice. Future: automated via Shopify refund webhook. Either way, you pay zero on returned money.

WHAT TIER IS RIGHT FOR ME?

If you've never heard of headless commerce, start at Tier 1. If you want PTD to BE your storefront for buyers we drive, Tier 2. If you're considering leaving Shopify, talk to us about Tier 3.

DO I NEED SHOPIFY PLUS?

No. Tier 1 and Tier 2 work on every Shopify plan including Basic. Plus is only relevant if you want full custom checkout (not required for either tier).

READY?

EMAIL ZØ

we read every email. subject line: “list my brand on PTD”. include your store URL + which tier interests you. we'll reply same day.

ZO@STUDIOZONYC.COM →