WORDMARK & Ø
The registered lockup on the piece itself. Printed, embroidered, foil-stamped, woven. The Ø renders exactly to spec, every time.
PAY THE DØLLS®
LOADING
YOU'RE NOT
LICENSING A LOGO.
YOU'RE LICENSING
TRUST.
When you put PAY THE DØLLS® on a product, you buy something advertising cannot: the trust of a community with $4.7 trillion in purchasing power, fiercely brand-loyal, and ours. We license the mark. You manufacture. Every deal is a partnership, approved personally by ZØ.
We are deliberate. We say no in public. When PTD is on it, it means something. That is the entire product.
$4.7T
GLOBAL LGBTQ+ PURCHASING POWER3.4×
BRAND LOYALTY VS. MAINSTREAM$2.1B
SUPREME ACQUISITION VALUE (2020)1 OF 1
THE MARK IS NOT FOR SALE. IT IS FOR LICENSE.THE MARK
01FEDERALLY REGISTERED. ENFORCEABLE.
PAY THE DØLLS® is a federally registered trademark. Reg. No. 8,365,768, on the Principal Register with the United States Patent and Trademark Office, owned by Studio Zo LLC. Public record. Verify at tsdr.uspto.gov.
UNITED STATES PATENT AND TRADEMARK OFFICE
STATUS● REGISTERED
Reg. No.8,365,768
RegisteredJul. 28, 2026
RegisterPrincipal
International ClassIC 025 · IC 035
OwnerStudio Zo LLC · New York, NY
Serial No.99-587,514 · filed Jan 10, 2026
IC 025. Clothing, apparel, footwear, headwear.
IC 035. Online retail store services; promotion of goods and services of others; online marketplace for buyers and sellers.
IC 035. Online retail store services; promotion of goods and services of others; online marketplace for buyers and sellers.
Verify at tsdr.uspto.gov. Search PAY THE DØLLS. public record.
WHAT YOU CAN LICENSE
02THE MARK GOES ON THE PRODUCT.
You license the PAY THE DØLLS® wordmark and the Ø. On your product, your packaging, your event. You make it. We approve it. Here is where the mark lives.
PACKAGING & WRAPPERS
Boxes, mailers, sleeves, tissue, seals, stickers. PTD on the outside of what you already ship.
CO-BRANDED PRODUCT
A capsule, a colorway, a co-signed drop. Apparel, footwear, accessories, beauty, home, print. Any physical good, PTD × you.
HANG TAGS & TRIM
Woven labels, hang tags, care labels, trim. The mark where the customer checks who made it.
CO-SPONSORSHIPS & EVENTS
Parties, activations, pop-ups, runway, festival stages. PTD as co-presenter on queer and aligned-ally events.
DIGITAL & MEDIA
Editorial co-branding, campaign co-signs, licensed content, digital collectibles.
NOT LICENSED
Brands with documented anti-LGBTQ+ histories. Adult content. Political candidates or PACs. Tobacco, firearms, predatory financial products. Anything that conflicts with what PTD is for. We say no, and we say it in public.
WHAT YOU GET
03THE MARK BRINGS ITS OWN AUDIENCE.
You license PTD. PTD shows up for the drop. This is the distribution that comes attached, not an afterthought.
FEATURED ON THE MARKETPLACE
Your collab lives on paythedolls.com next to the houses, in front of a community that came to buy.
DROPPED TO THE CLUB FIRST
PTD CLUB members get first access. A paying, warm audience that shows up before the general public does.
CROSS-POSTED ACROSS THE HOUSES
PTD and every house channel carry the launch. One collab, five megaphones.
A LAUNCH MOMENT
Editorial, social, and a real drop. Not a listing that sits there. A moment we build with you.
FOUNDER-SIGNED
ZØ approves and co-signs personally. The collab carries her name, not a committee’s.
WHAT WE BRING
THE HOUSES · A PAYING CLUB · THE PLATFORM · SOCIAL · EVENTS · A REGISTERED MARK
Real audience numbers on request. We don’t inflate them, and we don’t need to.
THE FORMATS
04THREE WAYS TO DO IT.
Every format runs the same spine: you manufacture, PTD approves everything before market, the mark stays owned by Studio Zo LLC. Structure is set per conversation. Ask, and we scope it to your brand.
COLLAB DROP
single co-branded run · limited units
flat fee or revenue share on net sales
One capsule, PTD on it, a unit cap that keeps it scarce. The simplest way in. Faster to close, lower commitment, a real first collab.
No advance required. Scarcity is the point.
LICENSED LINE
a defined category · 1–2 year license
advance against royalties + minimum guarantee
You get the mark for one category across a season or two. The standard licensing spine. An upfront advance that recoups against royalties, with a floor we agree to up front.
Category exclusivity available. Priced accordingly.
STRATEGIC PARTNERSHIP
multi-category · multi-year · strategic
fully negotiated. JV, equity, or co-owned line
A long relationship. Multiple categories, co-marketing, events, digital, possibly a co-owned entity. Everything is on the table for the right partner.
If this tier fits, you already know. Call ZØ.
Territory defaults worldwide. Revenue-share royalties reported and paid quarterly. Numbers are set in conversation, not on a rate card. This page is the invitation, not the invoice.
SEE IT
05WHAT IT LOOKS LIKE.
Before a deal, we visualize the collab. Photoreal mockups of the mark on your product, your packaging, your tags. You see it before you commit to it.
How these get made: we generate references from the registered lockup + your product photos through AI image tools, on-model and flat-lay, Ø-exact and colour-locked to the PTD palette, then hand-retouch. Turnaround is days, not weeks. The full reference set ships with your licensing kit.
PROVEN
06COMMUNITY BRANDS COMMAND A PREMIUM.
Cultural credibility licenses for real money. Before follower counts justify it. The brands that did this before us.
PLEASURES
Queer-forward LA brand. $5–10K per collab at 80K followers. Community credibility, not scale. Now $200K+/yr in licensing. Levi’s, New Balance, Playboy.
"Cultural credibility + selectivity = premium before the follower count justifies it."
OFF-WHITE
Founder approval on everything. The Nike "The Ten" collab: ~$150M retail value. LVMH acquired 60% for $125M. Every product founder-approved.
"One defining collab repositions a brand permanently."
CORTEIZ
London. $15–30K per collab with a small mainstream following. Nike came to them. Full creative control retained. Moncler came next.
"The hype economy rewards community first, selectivity second."
HOW A DEAL WORKS
07SIX STEPS. NO SURPRISES.
STEP 01
INQUIRE
Email diva@paythedolls.com. Your brand, what you want to put PTD on, the category, the territory, and your timeline.
STEP 02
FIT CHECK
ZØ reviews the brand personally. Values, aesthetics, alignment. Right fit, you hear back in two weeks. Wrong fit, we say so.
STEP 03
SCOPE
We shape the license together. Surface, category, territory, term, structure. Your attorney and ours finalize the agreement.
STEP 04
DESIGN APPROVAL
PTD approves every design 60 days before production: Ø rendering, colorways, type, tags. Required by trademark law, non-negotiable.
STEP 05
QC SAMPLE
A physical sample clears PTD before anything ships. Quality control isn’t a preference. It’s what keeps the mark valid and protects both sides.
STEP 06
LAUNCH
Your collab drops. PTD amplifies across the platform and the community.
WHAT WE NEED TO SIGN
08WHAT A LICENSE ACTUALLY REQUIRES.
The mark is registered. The rest is a clean, standard licensing agreement. Here is every piece, so nothing surprises you at the table.
| Requirement | What it means |
|---|---|
| THE REGISTERED MARK | PAY THE DØLLS®, Reg. No. 8,365,768, IC 025 + IC 035, on the Principal Register, owned by Studio Zo LLC. Public record on USPTO TSDR. |
| THE LICENSE AGREEMENT | Grant, territory, term, and structure in writing. Specific and limited. You get exactly the surface and category we scope, nothing more. |
| QUALITY CONTROL | PTD’s right to approve design (60 days pre-production) and sample (30 days pre-ship). Skipping it is "naked licensing," which can void the mark. |
| APPROVAL RIGHTS | PTD can reject any non-compliant product. All goodwill runs to PTD. No sublicensing without written consent. |
| TRADEMARK NOTICE | Every piece carries: "PAY THE DØLLS® is a registered trademark of Studio Zo LLC." The Ø renders exactly to the registered lockup. |
| INDEMNIFICATION | Partner indemnifies PTD against product-defect and injury claims. Standard, mutual protection. |
FAQ
09THE QUESTIONS EVERY BRAND ASKS.
How much does it cost?
Structured per conversation, not a rate card. A collab drop starts small and simple. Lines and partnerships scale with category, territory, and term. Ask, and we scope it to your brand.
How long does it take?
First reply within two weeks. A collab drop can move fast. Design approval runs 60 days before production, sample approval 30 days before ship. No surprises on timing.
Do I keep my own branding?
Yes. This is a co-sign, not a takeover. PTD sits alongside your mark. We approve how the Ø is used, you stay you.
Who owns the customer?
You do. You manufacture, you sell, you keep the relationship. PTD licenses the mark and amplifies the drop.
What territories?
Worldwide by default. We can scope it tighter if you want a regional run.
What if it doesn’t sell?
On a collab drop you carry production, so we keep it small and scarce on purpose, and a flat-fee structure caps your exposure. We would rather do one that sells out than a big one that sits.
Why put PTD on it at all?
Because you are buying something advertising cannot: real standing with the queer community. Federally registered, enforceable, earned. It is how a brand shows up with receipts, not a June logo swap.
FROM THE FOUNDER
i built the platform and filed the mark myself. every collab comes through me. i'm not licensing a logo to whoever pays. i'm choosing who gets to stand next to the DØLLs. if that's you, let's talk.
ZØ · Founder, Studio Zo LLC
INQUIRE
10START THE CONVERSATION.
Every licensing inquiry is read personally by ZØ. We reply within two weeks. Right fit, you'll hear back.
START A LICENSING INQUIRY →In your inquiry, include: your brand name + website · what you want to put PTD on · proposed surface, category + territory · rough timeline · whether you need exclusivity
The full licensing kit, with reference mockups and simplified terms, is sent after first contact.
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