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When you put PAY THE DØLLS™ on a product, you're purchasing community trust that cannot be bought through advertising. The queer community is $4.7 trillion in purchasing power — fiercely brand-loyal, and ours.
The PAY THE DØLLS™ mark is available for select partnerships. We are deliberate. We are selective. When you put PTD on it, it means something.
PAY THE DØLLS™ is a registered trademark with the United States Patent and Trademark Office. The mark is active, maintained, and enforceable. Verify at tsdr.uspto.gov.
Verify at tsdr.uspto.gov — search by mark or registration number. public record.
90-day term · limited run
Flat fee or revenue share on net sales
A single co-branded product release. PTD mark on a limited capsule. Structure is either a flat licensing fee paid upfront, or a revenue share (4–8%) on net sales of the run. Good for a first collab — simpler deal, faster to close.
No royalty advance required.
1–2 year license · defined category
Advance against royalties + minimum annual guarantee
Licensee gets the PTD mark for a defined product category for one or two seasons. Standard industry structure: upfront advance + 6–8% royalty on net sales. The advance recoupes from royalties. The MAG (minimum annual guarantee) is owed regardless of sales volume.
Exclusivity within the category is available — priced at 2–3× the non-exclusive rate.
Multi-year · multi-category · strategic
Fully negotiated — call ZØ
Long-term strategic relationship. Multiple categories, co-marketing, events, digital. Advance, royalty rate, category exclusivity, and term are all on the table. Equity kicker possible for the right partner.
This is the Supreme × whoever tier. If you're here, you already know.
Prices shown are starting floors, not fixed rates. Exclusivity, territory, and term all affect the final number. All fees payable in USD. Revenue-share royalties reported and paid quarterly.
Closest comp. Queer-forward LA brand. $5–10K per collab when they had 80K followers — community credibility, not scale. Now $200K+/yr in licensing. Levi's, New Balance, Playboy, Nine Inch Nails.
"Cultural credibility + selectivity = premium before the follower count justifies it."
Founder approval on everything. 6-month lead time. The Nike "The Ten" collab: ~$150M retail value. LVMH acquired 60% for $125M (2021 valuation: ~$208M). Every product ZØ-approved.
"One defining collab repositions a brand permanently."
London. $15–30K per collab with a small mainstream following. Nike came to them. Full creative control retained. Mystery drops, no traditional ads. Moncler came to them next.
"Hype economy rewards community-first, selectivity second."
| Category | What it covers |
|---|---|
| PRODUCT COLLABS | Apparel, accessories, lifestyle goods, home, stationery, beauty, footwear. Any physical product collab with the PTD mark. |
| EVENTS + EXPERIENCES | Branded parties, performances, activations, pop-ups, festivals. Queer and aligned ally events. |
| DIGITAL + MEDIA | Editorial co-branding, social campaigns, digital collectibles, licensed content. |
| NOT LICENSED | Brands with documented anti-LGBTQ+ histories. Adult content. Political candidates or PACs. Tobacco, firearms, or predatory financial products. Anything that conflicts with PTD values. |
All licensing inquiries are reviewed personally by ZØ. We move deliberately — if the fit is right, you'll hear back.
EMAIL DIVA@PAYTHEDOLLS.COM →next question?