Named by function, not personality. An agent is a job with a scope, not a character with a backstory.
The naming
AGENT NN · FUNCTION. A number and the thing it does. The one agent with a name carries it in literal caps, because it is a title rather than a nickname: AGENT 02 · The FEMME.
What they are scoped to
| Area | What an agent does | Who signs off |
|---|---|---|
| Engineering | Storefront and backend code, migrations, deploy scripts, these docs. | A human, on every merge. |
| Copy | Drafts. Campaign copy, product pages, brand narrative. | A human, against the voice rules. |
| Brand systems | Colour extraction, type pairing, asset variants, kit generation. | The founder, on anything that reaches a surface. |
| Consistency | Sweeping the site for stale claims, retired copy and drifted numbers. | Reported, then fixed by hand. |
The gates they run into
The interesting part is not what an agent can write. It is what the build refuses to accept:
- Registry invariants. A doc registered with no body throws at build rather than shipping a prerendered 404 that the sitemap then advertises.
- Token checks. A hand-typed hex fails the colour mirror check. Colour is generated, never written. See Colour.
- Consistency sweeps. House counts, economics language and retired claims are checked against the registries rather than trusted.
- A human merge. Nothing reaches the site unread.
The pattern: make the wrong thing fail loudly instead of asking a model to remember a rule. A convention nobody enforces is a convention that has already drifted.
What they are never allowed to do
- Make the creative product. The work sold here is made by people. See How we use AI.
- Touch money logic unreviewed. Fee maths, payouts and the ledger are reviewed line by line. See Payments.
- Answer a customer as a person. No agent speaks to a buyer or a seller pretending to be one of us.
- Decide a policy. A price, a fee or a term is a founder decision, recorded, and then implemented.
- Read seller or customer data. See Data and disclosure.
Why this way
Two founders are building infrastructure that normally takes a team. The honest version of that is: agents close the gap between what two people can do and what the community needs to exist. They are the reason the fee can be a flat 6% rather than whatever a payroll would require.
Founder-led, AI-assisted. In that order, and the order is the whole point.