PAY THE DØLLS™
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The model, in numbers.
PTD is the queer marketplace + fundraising platform. Anyone can use it. What's narrow on purpose is Verse Capital — a pool reserved for the trans community. 100% of platform net flows into Verse.
| Surface | Take rate | Creator / seller keeps | What PTD does |
|---|---|---|---|
| Start a Fundraising Campaign | 3% | 100% (donor covers fees) | Stripe Connect, fraud monitoring, payouts, page hosting. |
| Join as Affiliate / Partner Brand | 6% | 94% | Listing page on paythedolls.com/{brand}, checkout, routing, queer/trans-positive shelf, traffic. Brand fulfills. |
| Launch a Store | 9% | 91% | Full storefront tools, brand setup help, fulfillment integrations (Gelato POD), customer list, marketing surface. |
Stripe processing (~2.9% + $0.30) is a passthrough on all surfaces — on donations the donor covers it; on sales the seller absorbs it.
| Metric | GoFundMe | PTD |
|---|---|---|
| Default donor "tip" | 13.5% (pre-filled, opt-out) | 0% (no tip mechanic) |
| Platform fee on gross | implicit via tips | 3% explicit |
| Donor cost to send $100 | $113.50 (with default tip) | $106.50 |
| Recipient gets | $96.80 | $100 (full amount) |
Two compounding wins: the donor pays less ($106.50 vs $113.50), and the recipient gets more ($100 vs $96.80).
100% of platform net (after operating costs) flows into Verse Capital — a fund reserved for the trans community. No profit extraction. Honest ops budgeting. Year-end Verse disclosure published annually.