What is Pay The Dølls?
A queer marketplace and fundraising platform — anyone can use it. Three ways in on one ladder: start a fundraiser (3%), join as a partner brand (6%), or launch a store (9%). Built by trans people, open to everyone. 100% of platform net flows to Verse Capital.
Why "Pay the Dolls"?
"The dolls" is queer / trans community vernacular for trans women, broadly extended to everyone in the family. The platform is named for who it’s for — and who it sends money to. Pay is a verb. The dolls are the recipients. The brand is a directive, not a vibe.
Do I have to be queer / trans / a doll to use the platform?
No. The platform is open to everyone. Anyone can start a fund, join as an affiliate brand, or launch a store. What’s queer- and trans-specific is Verse Capital — the redistribution pool that takes 100% of platform net and routes it into the trans community.
Do I have to be trans to receive Verse Capital grants?
Verse Capital grants are reserved for the trans community. The platform is broad in; Verse Capital is focused out.
How do donations work?
When someone donates $100, you receive the full $100. The donor covers the fees on top — a $100 gift bills the donor $106.50 (3% platform + ~3.4% card). No tipping mechanic, no all-or-nothing.
Why does the donor pay the fees?
The recipient is usually the one who needs the money. Putting the platform fee on the donor — the side choosing to give — means the doll gets exactly what was intended. On GoFundMe the same $100 nets the recipient ~$96.80; on PTD it’s $100.
Why three rates instead of one?
The ladder reflects intensity. 3% for fundraising is lowest because the recipient is usually the one who needs the money. 6% for affiliate brands because the brand brings most of the assets; PTD is the listing + checkout layer. 9% for launching a store because PTD does the most work — full storefront, fulfillment integrations, brand-launch help. The number scales with what we actually do for you.
Partner brand (6%) vs launch a store (9%) — what’s the difference?
Partner brands bring their own product and fulfillment — PTD provides the queer/trans-positive shelf, the audience, and the Verse flow-through; you keep 94%. Launch-a-store creators get the full stack (storefront, fulfillment integrations, launch help); you keep 91%. If you have a website you’re currently shipping product from, you probably want partner. If not, you probably want Launch a Store.
Is the 3% donation fee really all PTD takes?
Yes. 3% of the underlying gift, charged to the donor on top. No tipping. No optional "support PTD" prompts. No buried platform-contribution sliders.
Why does PTD take 9% on stores when Kickstarter takes 5%?
Because Kickstarter’s 5% isn’t the all-in. Add Backerkit or equivalent fulfilment tooling (~8%) and processing (3-5%) and you’re at 13-18%. PTD’s 9% is the all-in, the storefront persists after the campaign, and 100% of platform net feeds the trans community.
What about Stripe / payment processing fees?
Stripe charges 2.9% + $0.30 per card transaction. That’s a passthrough — PTD doesn’t keep any portion of it. On donations, Stripe’s fee is charged to the donor (rolled into the grossed-up total). On affiliate / store sales, Stripe’s fee is absorbed by the seller as a cost of card commerce.
Where does the fee actually go?
Operations (hosting, support, fraud protection) and Verse Capital — the fund reserved for the trans community. After ops, ~$2.35 of every $3 platform fee flows to Verse. PTD publishes a quarterly breakdown.
What does "100% of platform net flows to Verse" actually mean?
PTD takes 3% / 6% / 9% as platform fees. Out of those fees, real operating costs come first — eng, support, infra, payouts, fraud, T&S. Everything left over (the "net") flows to Verse Capital. There is no margin on top, no shareholder dividend, no founder profit-take. PTD is paid what it costs. The dolls are paid what’s left. We publish the ledger annually.
Is my donation tax-deductible? / Is PTD a 501(c)(3)?
No. PTD is a for-profit cultural commerce platform, not a 501(c)(3). Fundraisers are direct peer-to-peer transfers. The for-profit structure exists so the platform can scale, take investment, and continue paying out at scale. Verse Capital is the redistribution mechanism. Consult your accountant for your specific situation.