The brands page shows you who is on the platform. This is the part underneath: what a house actually is, who takes your money, and who puts the parcel in the post.
What a house is
A house is an independent brand with its own shelf on the marketplace. Not a department, not a category, not a label we invented. Each one keeps its own name, its own products, its own creative direction and its own right to leave.
You browse them together and you pay for them together. Everything after that happens house by house.
In-house and partner
| In-house | Partner | |
|---|---|---|
| Who owns it | PAY THE DØLLS | An independent brand |
| Who fulfils | Us | Them, from their own stock |
| Who handles a return | Us | Them, under their stated policy |
| What PTD takes | Nothing. It is our own margin | A flat 6% |
The distinction matters exactly twice: when something goes wrong, and when you want to know where the money went. Everywhere else it is invisible on purpose.
The roster
Read live from the registry, so this list is the same list the shop is built from.
| House | Type | Shelf |
|---|---|---|
| PAY THE DØLLS | in-house | /shop/pay-the-dolls |
| STuDiØ ZØ | in-house | /shop/studio-zo |
| CRÜZØR | in-house | /shop/cruzor |
| DESERT ETHOS | partner-public-shopify | /shop/desert-ethos |
| KŌR COLLECTIV | partner-clickout | /shop/kor-collectiv |
The in-house houses are run by us. The rest are independent and co-listed.
Why an order splits
A cart with two houses in it is two shipments. Each house picks and packs from its own stock, in its own city, on its own schedule. Putting them in one box would mean routing every parcel through a warehouse we do not have and do not want.
You are charged once. You are shipped as many times as there are houses in the order, at no extra cost to you. Details in Shipping.
How the roster grows
By application, reviewed as they arrive. There is no cap and no launch window. A brand that wants a shelf reads the seller journey, and a brand with no store yet reads Launch a store.
We do not publish a target number of houses and we do not write the current count into copy. The registry is the count.