Two paths, two forms, one review queue. Pick the path by whether you already have somewhere to sell.
Which form
| A · You have a store | B · You do not | |
|---|---|---|
| What happens | We co-list your products. You keep your store and your checkout. | We help build and launch one, then list it. |
| Cost | Flat 6% on attributed sales | Beta, scoped per project |
| Status | Open | Beta, rolling review |
| Apply | /become-a-partner-brand | /launch-your-brand |
A store on any platform counts for path A, not just Shopify. Shopify is the one with a direct integration; the rest are handled manually at the start.
Make the account first
Applications are attached to an account, so you create one and sign in before the form opens. This is deliberate: it means you can come back to a half-finished application, and it means we are talking to a verified address rather than whatever was typed into a box.
What the form asks
- Who you are. Name, the brand name, where you are based.
- What you sell. Categories, roughly how many products, price range.
- Where it exists now. Store URL, socials, anything we can look at.
- Who makes it. You, a studio, a manufacturer. Say which.
- How it ships. From where, in how long, and whether anything is made to order.
- Anything we should know. Free text. People undersell themselves here.
Review, honestly
Rolling, not batched. There is no window, no cohort and no deadline. Applications are read by a person, in the order they arrive, alongside everything else two founders are doing.
We do not publish a turnaround time. Quoting one we cannot hold in every week of the year would be worth less than saying this. What we do commit to: every application gets an answer, and a no comes with a reason.
After a yes
- Your shelf is created at
/shop/<your-brand>. - Catalogue comes across. Automatically on Shopify, by hand otherwise, at the start.
- Payout account connected. Yours, in your name. See Getting paid.
- We check the crops and the copy against the house standard before it goes live.
- It opens. Some launches get an editorial feature. That is discretionary and not promised at application.
Leaving
Tell us and your shelf comes down. No notice period, no exit fee, no clause that keeps your catalogue up while you go. You keep your customers, your list, your IP and your right to leave, which is the whole point of co-listing rather than owning you.
Outstanding fees on sales already attributed are still owed, and orders already placed still need fulfilling.