Decisions that changed what you get, what you pay, or what we claim. Newest first. Internal engineering is not logged here.
August 2026
06 · PTD CLUB became six tiers
The single-price CLUB was replaced by three families, each with an upgrade, across three billing cadences. The entry rung and the annual price are unchanged, so every existing “from $5 a month” statement stayed true. Free shipping remained the standing perk at every tier.
06 · The colour system locked to two wheels
MAIN indexes a section of the platform, RESERVE indexes what a member pays, and ALL IN is both for documents that cover everything. Every tone became a three-colour stack. Vers Capital moved off bronze, then off HARRODS the same day, and settled on MIDNIGHT. See Colour.
06 · These docs became the library
Restructured from a flat FAQ into nine sections mirroring the site navigation, so a “read more in our docs” link never crosses a vocabulary boundary. Every section became a real, indexable URL rather than a fragment.
05 · Two sell paths, and the pitch changed
The four-way seller chooser collapsed to two: you have a store, or you do not. The home headline moved to the queer-platform line. Comparisons to incumbent marketplaces were retired rather than swapped for a different incumbent. Hand-maintained house counts came out of copy entirely.
July 2026
31 · The punctuation sweep
Double colons retired across the site, em dashes removed, and every horizontal divider line deleted. Whitespace does the structuring now. The trademark certificate went onto the licensing page.
30 · V10 PRISM PAPER LUXE locked
Calmer display type, single-colour headlines, white ground everywhere including footers, and more air. Supersedes every earlier version of the design system. See The law.
28 · The mark was federally registered
PAY THE DØLLS™, Reg. No. 8,365,768, Principal Register, IC 025 and IC 035. Copy describing the mark as filed or published became wrong on this date. See Licensing.
24 · Licensing opened
The licensing surface was rebuilt around formats rather than a rate card. Licensing revenue was confirmed as company revenue and explicitly not earmarked for Vers Capital.
22 · CLUB repriced
Entry membership moved to $5 a month, $50 a year. The earlier $8.88 pricing is retired.
19 · The fee became one number
The three-tier fee ladder was retired for a flat 6% co-listing fee. The member perk was reversed from 10% off everything to free shipping, because a catalogue-wide discount eats an independent house’s margin. Vers Capital was corrected from “holding company” to what it is: an internal account funded by dues.
Standing corrections
Claims that circulated and are wrong. If you find one on a page, it is stale and we would like to know.
| Wrong | Right |
|---|---|
| A three-tier fee ladder | One flat 6% |
| 10% off for members | Free shipping, every order, every house |
| “X% of revenue funds Vers Capital” | Funded by CLUB dues, in full, and nothing else |
| Vers Capital is a holding company | An internal savings account |
| Verse Holdings exists | Not formed. Roadmap only |
| The mark is filed or published | Registered. Reg. No. 8,365,768 |
| “Verse Capital” | Vers Capital. No E |